The Grocery Shopping Experience

The Flying Monkeys Team

Although I had a hand in every aspect of this project, I was the main lead in multiple ideation sessions, conducted the usability testing (with two 6-year-olds), and redesigning the end solution.

Project Brief

During the duration of three weeks, we were tasked to change the shopping experience in teams of four.  We were given the location, but no problem...

The Goal

Refine people’s grocery shopping trip experience based on understanding contemporary customer’s needs to increase the sales of the store. By entering the solution on the interaction between the user and environment, maximizing embodied, positive interactions that take advantage of space and place. The solution should be easy and inexpensive to implement.

The Timeline

We divided up all the work we would be doing for the four weeks, into four sections.

The Design Process

PRIMARY RESEARCH

CLICK TO LEARN MORE

STORYTELLING

SECONDARY RESEARCH

CLICK TO LEARN MORE

UI DESIGN

RESEARCH ANALYSIS

CLICK TO LEARN MORE

COMMUNICATION

DESIGN

CLICK TO LEARN MORE

SKETCHES

Final Design

This is the different screens that could appear, depending on what was clicked.

After this design process, we decided to focus on the AR animation idea combining with the shopping list challenge, called Flying Monkey. 

What is Flying Monkey?

Flying Monkey is an educational animation app. As stated in research and observations many (54%) of users use their phone at the grocery store, thus taking this data and using it to our advantage. This application lets parents input their grocery list beforehand, and once at the store, the kids will scan the bar codes of items. Once the bar codes are scanned, a flying monkey will appear on the screen. Once tapped he will give you an educational fact and give you a point.

What if the Kid Scan Something Not on the List?

A prompt will pop up asking the kid, to get permission from their parent to put it in the shopping list/cart. This is to help promote parent interaction during the trip.

What Incentives the Kid?

Not only is the monkey animated, and kids have fun poking its belly, but at the end of the grocery experience, they can get a prize from the cashier (at the grocery stores discretion).