Making the User's Everyday Easier
My Work
My Design Philosophy
My Vision
I remember trying to peek over the edge of our dining room table, trying to get a glance at my mother as she wrote out checks when I was little. Watching as she carefully wrote out the amount and then rapidly scribble in her calligraphy signature.
Design to me is like writing with a pen. I have been given all this knowledge, or ink, and have all the resources to design. Yet the decisions to scribble or to carefully fill out the check is up to the designer. Depending on the situation and what project you are currently facing, each check would be different. Sometimes you have to put caution to the wind, and test on the spot to get the raw hard feedback, thus getting dirty splotches all over the check. Other times you want to take your time developing ideas and have beautiful cursive so it is elegant for people to read.
No matter the metaphor, designing, to me, is taking a less desirable state of a product or service and using creative problem solving and methods to make it a more desirable state. The desirable and non-desirable states will differ from project to project, as defined by clients, users and other stakeholders. As designers, the responsibility is on us to take all these things into consideration and depict the desired requirements and present an efficient and creative solution.
Thus, never having the exact same check or pen markings.
My ultimate goal is to make an impact on the user’s everyday life, even if this is by a simple thing, like a click of a button.
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Google has a Design Anecdote, that sums this up nicely, it is.
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"The Toothbrush Test: To build experiences that users use twice a day, every day to make some meaningful differences in their lives."
What I Do
USER RESEARCH
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Observe · Analyze
STORYTELLING
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Empathize · Listen
UI DESIGN
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Innovate · Create
